Iruz Labs · Products, AI and software
We create proprietary products, AI agents and custom software to help you sell, operate and decide with data.
Operating in Mexico, Colombia and the United States
Connected products, data, AI and software.
Backed by
Each Iruz business unit solves a distinct challenge: building intelligence, selling, operating, messaging, measuring, researching or creating custom technology.
The platform we use to create AI agents that handle messages and voice in real time, understand your business, connect to your systems and execute real processes.
The harness that coordinates AI agents from ticket to code, tests and a deployed preview, with structure, limits and full traceability.
IRUZ SALES OS More than a CRM: it connects channels, AI agents and human teams to engage, qualify and advance every opportunity.
IRUZ MI NEGOCIO Customers, quotes, orders and follow-up in one simple operation for businesses that need to grow without adding complexity.
AI surveys, opinion studies and political or market polling to decide with evidence and understand what is changing.
IRUZ SYSTEMS We design and develop the software your operation needs when an off-the-shelf tool is no longer enough.
IRUZ CONNECT The official WhatsApp API for businesses and apps, without Meta's technical complexity.
IRUZ TRACKING SYSTEM Product analytics that measures every step of the customer journey, from first contact to sale.
We choose product, AI, data or custom development based on the problem, then support the solution until it truly operates.
We use our platforms when a proven foundation can get the business to results faster.
We build a proprietary solution when your process, data or competitive advantage requires it.
Intelligence becomes part of daily work: it understands context, executes and preserves continuity.
We connect the tools that already work with the capabilities that are currently missing.
We measure, research and analyze so evidence transforms the next action.
We do not stop at delivery: we implement, measure and evolve the solution.
IRUZ / From challenge to system
We start with the people, processes and data currently slowing progress down.
We choose the right blend of product, AI, integrations and professional services.
We put the solution into operation, measure its impact and make it evolve with your team.
Iruz Labs is a software company specialized in applied artificial intelligence. We build our own products and custom solutions so companies can sell, operate and decide with data. We have a presence in Mexico, Colombia and the United States.
Eight lines: Atenea (AI agents for real-time messaging and voice), Lindex (autonomous software engineering), Sales OS (omnichannel CRM), Mi Negocio (customers, quotes and orders management), CIEE (surveys and research), Systems (custom software and consulting), Connect (official WhatsApp API) and Tracking System (analytics from first contact to sale).
Atenea is the platform we use to create AI agents that handle messages and voice in real time, understand your business and connect to your systems to execute real processes. It integrates with WhatsApp Business, Telegram, Instagram Messenger, phone calls and Google Calendar.
Lindex is an autonomous software engineering harness: it coordinates AI agents from a ticket to code, tests and a deployed preview. It runs in an isolated environment, logs every action and lets you set a maximum budget per task. It connects with Linear, Jira, GitHub, GitLab and Cloudflare Pages.
Iruz Connect is the official WhatsApp API for businesses and applications. It handles the Meta integration, credentials, webhooks and message statuses so your team can send and receive WhatsApp messages from its own platform or from Atenea. Instagram, Messenger, SMS, RCS and voice are the next channels.
It is product analytics that measures every step of the customer journey, from the first contact to the sale. With trackable links and QR codes you can see which campaign, channel or QR generates leads, appointments and sales, and where customers drop off.
Sales OS connects your channels, AI agents and human team in a single omnichannel conversation to serve, qualify and follow up on every opportunity, instead of just storing contacts.
Yes. Iruz Systems designs and develops the software your operation needs when an off-the-shelf tool is no longer enough, with technology consulting and guided implementation.
Reach out through the contact page or the chat on this site and tell us the challenge. We will guide you to the product or custom solution that fits best.
Iruz Labs
Tell us what you want to move forward. We design the product, AI and technology that makes it possible.
Diagnosis · Design · Implementation
Iruz Labs
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